About Us

Acceptiv

Kevin Pledge FIA, FSA CEO and Founder

Kevin Pledge FIA, FSA
CEO and Founder

Acceptiv was founded by Kevin Pledge to provide a modern digital experience for insurance companies. Prior to founding Acceptiv, Kevin had founded and led a consulting firm that provided data warehouse consulting to insurance companies for over 10 years. A clear pattern, across all clients, was:

  • the length of time it took to process new business,

  • missed opportunities in the middle market, and

  • frustration from sales agents with the underwriting process.

Acceptiv was formed to provide a solution for insurance companies looking for a modern digital experience. In 2014, Acceptiv helped Teachers life launch the first online, fully underwritten, life insurance business in North America, followed by other insurers, MGA’s and a major bank.

In 2017 we built a new system specifically for the North America market. This new system leveraged our experiences in the NA market and was restructured to provide better local support.

Support and Development

Acceptiv develops insurance solutions primarily on the Microsoft Azure cloud using modern frameworks and tools.

We use a sprint development methodology with multiple environments and frequent updates so as to keep clients engaged.

Our seven key development principles are:

  1. We provide business first solutions; our systems are developed to meet a clear business need.

  2. Training, knowledge transfer and a partnership with our clients are key to the success of any system.

  3. Client data is always owned by the client, and the highest level of security is critical. Our systems are kept up to date on the latest long-term release for the platform tools we are using.

  4. We provide systems that affect people’s lives. AI and decision algorithms need to be ethical and transparent.

  5. We need to provide smooth integration with insurer’s existing systems from both a technical and business perspective. At a technical level we use Swagger for API documentation, but human interaction is most important.

  6. Accessibility and analytics are important features of the system and are designed into the system, not added as an after-thought.

  7. We don’t believe in developing bespoke software solutions; our systems are modular and customizable. Enhancements are delivered as part of support, not for an additional fee.

 
Marife Omayan

Marife Omayan

Marife’s background and training is as a full-stack developer. As the principle technical contact for clients, Marife is able to explain system design concepts to business and technical team members.

 
Sandeep Soni

Sandeep Soni

Deccansoft is a team of expert developers, led by Sandeep Soni, with over 20 years’ experience working as team. In addition to development, they provide training to developers to become certified on the Microsoft stack.

Advisory

Acceptiv relies on a broad range of advisors, both formally and informally.

Steve Fretwell.png

Steve Fretwell

Steve has over 25 years’ experience in the insurance industry having held a variety of sales and marketing leadership roles with experience in designing and implementing business development strategies.

 
 
Neil Raden.png

Neil Raden

Neil is an established author, consultant and analyst. Neil co-authored “Smart Enough Systems” in contributes regular to Diginomica. His company, Hired Brains, provides advice on the ethical and responsible use of AI.