Beagle Street is the insurance provider that disrupted the UK insurance market by launching in 2013 with fully underwritten insurance sold exclusively online. The new TV ad is built on the message that life insurance doesn’t need to be frightening and features a gremlin-like creature. Beagle Street is owned by the same company that owns Compare the Market. Compare the Market has had great success with their TV campaigns based around Compare the Meerkat and their meerkat toys – perhaps we will see gremlin toys coming back.

The rebranding of their website also features the gremlin creature and the same message, but the rebranding is only to the look and feel of the site. The same message and core principles of making life insurance straightforward come over loud and clear.

Beagle Street have figured out the key elements for successfully transaction insurance online. We look forward to following their continued success.