Are your customers different?
The most common solution to the online distribution dilemma is to use simplified issue products. These products overcharge the typical customer in an attempt to mitigate risk from anti-selection. This is a lose-lose situation for you and your customers.
But, it doesn’t have to be a trade off between how ease of issue and affordability of your products. We help you offer the best of both worlds – competitively priced products that can be purchased easily.
Competitively priced products can only be offered with full underwriting. Our system provides this resulting in claim experience consistent with traditionally underwritten business. We have our own set of underwriting rules, or if you prefer, we can adapt your existing underwriting rules to use online.
Our underwriting rules are designed to achieve the highest automated decision percentage possible, at the same time the use of reflexive questions makes it a simple and easy customer journey for the majority of customers. Finally, we will work with you to help you make the best decision as to handle any cases that require additional tests or further investigation.